The color of the cup in which coffee is poured, as it turned out, affects the taste perception of the drink. According to experts, pure psychology works here.. For example, earlier tests showed that if red strawberry mousse was served on a white plate, it seemed 10% sweeter and 15% more fragrant than using a black plate, writes Hospitality Magazine.

This time, coffee aroused interest.. To get the most relevant information, scientists talked to the cafeteria worker. He said that in a white ceramic cup of coffee seems more bitter than glass. Probably, the color itself (brown) is associated with bitterness, as the online edition for girls and women from 14 to 35 years old reports Pannochka. net A white color creates a strong contrast.. This has long been used by manufacturers. For example, it’s not for nothing that the inside of a tin can with beans in tomato sauce is made bluish. And the purple color on the chocolate packaging makes the chocolate color deeper, MedDaily reports..

For example, in a white cup of coffee was considered less sweet compared to a drink in a transparent or blue cup.. To eliminate the effect of the shape of the cups in which the coffee is poured, the experts also tested the same glass cups with differently colored handles.. And the color definitely influenced the perception of the drink.. At the same time, the bitterness of the drink was often associated in the minds of ordinary people with its strength.

aspekty. net.