About the natural cosmetics of myths and legends goes more than around Ancient Greece. Is it just a marketing move or does it really exist? Is it really more useful and effective than usual, or does it only seem so? Try to understand and ruthlessly debunk popular myths.

Myth 1. Natural cosmetics - a marketing move, all cosmetics are the same.

Natural cosmetics consists of 95-100% of natural components, which have a milder and safe effect on the skin and hair of a person, as well as on the surrounding nature. Naturalness can be confirmed by special international certificates that impose the strictest requirements to all stages of cosmetics production: from growing the raw material, processing it and ending with the methods for evaluating the properties of the final cosmetic product. But the problem is that the cost of such certificates is high and not all companies have the means and the opportunity to certify absolutely all of their funds, but they too can have good natural compounds. It is necessary to carefully read the composition and pay attention to the absence of undesirable synthetic components that are detrimental to human health (for example, silicones and parabens).

Myth 2. Natural cosmetics are less effective.

Now, when many people are concerned about the safety and naturalness of products, more and more attention is paid to finding exactly the most effective components. Modern technologies allow us to select the most effective natural components aimed at solving specific problems. This allows you to create truly effective natural cosmetics.

Myth 3. Badges Bio, Organic, Eco on the package mean that natural cosmetics.

It is necessary to carefully distinguish the appearance of these icons. There are recognized standards for certification of natural and environmentally friendly products, for example, Cosmos, Natrue, with various markings.

However, many companies come up with their own badges and do not always mean a really high quality and natural composition. To be sure, it is necessary to carefully read the composition of the product. Be on the alert!.

Myth 4. Natural cosmetics should be expensive.

On the one hand, plants are one of the most accessible types of raw materials. On the other hand, not every plant is suitable as a raw material for cosmetics. It is necessary to select the type of plant correctly, to grow, then to select the most valuable components from it, to ensure their maximum purity, and also to choose a combination of components that will solve the specific problem as effectively as possible. All this requires rather large investments, areas and complex technological processes, which makes natural cosmetics quite expensive. However, there are a number of ways to optimize the company's procedures. Given the seasonality of raw materials, properly arranged logistics and production technologies, even natural cosmetics can be available to everyone.

Myth 5. Natural cosmetics smells unpleasant.

There are very pleasant natural smells: rose, lavender or mandarin - all these are natural flavors. Of course, one should not expect from natural cosmetics of synthetic perfume-powder or sugary-berry odors. Such flavors are achieved only through artificial fragrances. But fragrances contain basically harmful chemical solvents. That is why companies that produce natural cosmetics refuse them, choosing security instead of a long-playing ensemble.

Myth 6. Natural cosmetics are hypoallergenic.

Unfortunately, many essential oils in high concentrations are allergenic. And despite the fact that companies are trying to minimize the risk of allergic reactions, it is impossible to completely remove it. Therefore, it is best to know which molecules you are allergic to and carefully read the composition. Also, dermatologists recommend that before applying a new remedy, apply a small amount to the wrist area. If no reactions appear within 48 hours, then you can safely use this cream.

Myth 7. Natural cosmetics works immediately.

Natural cosmetics is aimed, first of all, at restoring the skin. The launch of regenerative processes, the restoration of water balance, health improvement - all this takes time. If the cosmetics works instantly - this is an occasion to reflect, because, most likely, the tool simply masks the problem, not solving it.

Myth 8. Natural cosmetics solve all skin problems.

As already mentioned, natural remedies are aimed at making the skin healthier. However, often such external problems as dryness, rash, inflammation, are associated with a violation of the internal organs. With the use of cosmetics, a temporary effect is possible, but the love of one's skin must be closely related to the love of the body and the body as a whole. Therefore, its health is important to maintain both outside and inside (use a large amount of water and adhere to a healthy diet - a minimum).

Myth 9. Natural cleansers cope with their task worse.

Often natural shampoos, foams and gels for washing foam at all in the same way as the usual more "chemical" means. This is because natural cosmetics contains soft, low-foaming, non-aggressive surfactants in the composition. Even a small amount of foam is enough to remove the dirt and excess of the fat layer from the skin and hair. However, such components provide a more gentle cleansing without violating the lipid balance and barrier functions of the skin. And over time, and contribute to the normalization of sebum production.

Myth 10. Natural - means eco-friendly and not tested on animals.

Undoubtedly, many brands using natural natural ingredients follow how raw materials were grown and maintain an ethical relationship to animals. But this is after all a philosophy, and not an obligatory rule. If you want to be sure that cosmetics have not been tested on animals, pay attention to special badges of organizations confirming ethical treatment of animals such as PETA, Cruelty Free International, Vegan or Choose cruelty free.

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