Nowadays going to the store is a real battle. From the defending side - the buyer, who needs to buy only what he needs, as quickly as possible and as cheap as possible.

With the attacker - the army of researchers, psychologists, well-trained managers and well-trained sellers. They have only one, but a very worthy task - to empty the buyer's wallet. If you remember about trade tricks, you can adequately resist the enemy. Look, for example, what's going on in the bathroom.

Conduct a revision of cosmetics and personal care products. Where does all this abundance come from? This is all you bought, succumbed to the machinations of trading saboteurs. Three years ago, the most popular products were curd and dairy products and alcohol, now - shower gels and toothpastes.

Trade strategists are sure that the drastic change in buying priorities is not due to the sudden emergence of a desire for cleanliness and a healthy lifestyle, but is the result of competent manipulation of the minds of visitors. "Trade policy can change consumer demand more than fashion or the ups and downs of the country's economy," says manager Alexei Kunitsyn, who works in the "Seventh Continent". - Marketers and psychologists have long proven that the goods located at the entrance to the store and near the cash desks are sold best.

In Paris, for example, the first racks are always occupied with vegetables and fruits, and they are bought more often, although they are not cheap. But in Moscow, marketers advised shop owners to focus on cheap decorative cosmetics and personal care products. Now they are the sales leaders. Hence the rule - show increased vigilance at the entrance to the store and standing in line at the cash desk. If your hand reached for soap in bright packaging or toothpaste, then remember that you are just forcing them to buy, and think again if you need this product or do not have any medicus. en.