"Technical progress, life in the urban world is the cause of careful skin care. Women now spend on skincare products as much as they have never spent. Beauty is not only the privilege of women.

Men also began to visit beauty salons for the purpose of caring for the body and face. Some people use the services of plastic surgeons to improve their appearance. The beauty industry is a salon service, which includes facial and body care, master classes and trainings, research and development, and even plastic surgery. That is all that makes you more attractive, "- such an opinion was expressed by the president of the Chinese newspaper China Beauty & Fashion Zhang Xiaomei (Zhang Xiaomei) having defined the concept of the" beauty economy ".

At the forum within the framework of the China International Beauty Week, which was held in Beijing on October 18-23, 2004, the annual report on the Chinese Beauty Economy. Some figures of the report predict a bright future for the beauty sector. The report notes that the beauty industry has become the largest economic sector after real estate, cars, tourism and IT technologies. About 5 million people are currently working in this sector. In 2003 and 2004. Spending of consumers on cosmetic services and means amounted to 160 billion yuan ($ 19.3 billion). ), It is expected that this figure will grow by 20% annually. Potential consumers account for 7% of the total population of the country, numbering 1.3 billion people.

Other sectors of the economy, close to the beauty area, also want to make a profit. Some banks provide loans of more than 30,000 yuan ($ 3,600.

) - wishing to try their hand at the beauty industry or for cosmetic needs to take care of themselves. Insurance companies also plan to insure those who are going to undergo surgery. But despite this, representatives of the "beautiful" business are not pleased with such promising factors. They have to deal with low-quality products, outdated technologies, inefficient management. The main concern is how to compete with larger competitors in the market.

Medicus. En.

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