Igor Dedishin stated that the club is ready to work with the UPL to create a new product.
Ruhu General Director Igor Dedishin stated that the Lviv club is ready to compete with the Ukrainian Premier League with the joint product of UPL TB and its broadcast on a single platform.
“FC Rukh is aware of the fact that the Premier League and the clubs have reached resumption, which we were also talking about: the clubs and the League are guilty of independently creating their power product. Apparently, the clubs and UPL will themselves be engaged in its production, production, distribution and sale. This concept of the high-power UPL TB Rukh had already been introduced, but it was possible to go through a difficult period of awareness, and we are glad that the clubs also believed that it was necessary to go this way.
One of the top managers of the UPL, Maxim Radchenko, proposed the concept of preparing a product that may closely resemble our tank. Thus, Rukh is ready to join the UPL project before the implementation, which has great prospects for centrally acquiring the rights of all 16 UPL clubs to achieve significant commercial results as soon as possible.
We were not happy with the ideas, even if we decided so bluntly this summer and were initially confronted with inconsistencies on the side of the Premier League and other clubs. Meanwhile, the hour showed that Rukh and Minai collapsed in the right direction. All activities that we have completed during this period will be transferred to the UPL. Zokrema, for the benefit of clubs, practice YouTube channel UPL TV at 53.5 thousand. subscribers, as well as other active members of UPL TB (Instagram, Telegram, TikTok). On these platforms, it is possible to generate a large amount of content, and reach an already obvious audience with even more football fans.
Rukh never stopped at those that belong to all clubs, and was once again deprived of the last of its actions and decisions and worked in the interests of the UPL to create a single centralized product, which would be the responsibility of all clubs. Over the years, we have invested a lot of money into delivering the created content on various platforms and wanted to prove that this is the right way. We received a clear product: broadcasts of matches, broadcasts of post-match studios, additional content.
We created a special legal entity that systematically worked directly on the creation and development of the product, withdrew the License for Marketing from the National Television and Radio, created a system for the protection of piracy and the protection of intellectual power news. We are ready to transfer all the corporate rights of the UPL TB without any costs in the interests of all clubs and UPL. In addition, Rukh is launching a new hardware-studio complex, a television center and a continuing daily television station, which in the near future may become the technical basis for the successful operation of wireless multimedia new OTT platform UPL TB.
The initiative to develop this platform is taken by the Premier League and especially by Maxim Radchenko. We are ready to support him and accept this idea in life, we kindly ask you to complete this club resolution. What are the prospects and the final result of this project?. At the hour of meeting with the commercial director of the UPL Maxim Radchenko, our club shared his high professional level, professional skills and deep insightful project.
And most importantly, we are ready to take responsibility for this idea and its successful implementation. We also definitely appreciate Maxim’s recognition for planting the UPL TB ceramics plant with all the necessary improvements. “We invite you to join all Premier League clubs,” Dedishina’s press service said to the club.
After 17 rounds, Rukh gained 26 points and sits in sixth place in the UPL tournament table. The leaders of Kryvbas and Dnipro-1 have 34 points each.