The European Court gave permission to the Barcelona striker Lionel Messi to register the same trademark.

Messi had to fight seven years to get the right to use his name as a trademark. According to the BBC, this TM will be used in the field of sports goods.

The original application of the Argentine to register TM in 2011 was challenged by the Spanish bicycle manufacturer Massi,. Velobrend pointed out that the names are very similar and this can lead to confusion.

Then the European Union Office for Intellectual Property took the side of "Massi".

The total of the European Union Court of Justice (European Court) has come to the conclusion that the player very well known that there is any confusion.

"The fame of a football player outweighs the visual and phonetic similarities with" Massi ". Mr. Messi is a very famous public person who often appears on TV screens and is discussed on television and radio, "reads the court's statement.

This ruling was made a few days later, as France Football reported that Messi beat Cristiano Ronaldo in the list of the world's highest-paid players - 126 million euros against 94.