Football. Ua highlights five main reasons for the love of the Turin grandee.
One of the main results of the outgoing euro-zone: Italy has a superclub. It's not just the results of Juventus - after all, two years ago Bianconeri was already in the final of the Champions League. Bribes the unique style of Juve, eclipsing the usual negative accompanying him in Serie A ("Bavarian" acquisitions of the leaders of the rival teams, the kind attitude of the arbitrators, the daring of investigations that has been dragging since 2006). New Juventus - an opening with a touch of an old acquaintance, as if you saw your classmate at 25 years old, and she liked you damn well. What is the secret?.
Starting Capital Juventus. People who determine the identity of the club. What is only Buffon - a player for which many neutral fans will "pritopyat" for the Turintsev in the finals of the Champions League. Gianluigi is 39 years old, he has an amazing charisma, always guarantees a first-class show and has never won the main club trophy of the world. Buffon - an exclusive treasure Juve. The closest analogue is Peter Schmajhel in MJ-1999, which also provided mankunians with a lot of sympathies. The Dane, however, did not claim the Golden Ball ... Not Buffon's one. Air Force Trio - Barzagli, Bonucci, Chiellini. Each of them is 30+ years old, they are well played and are almost the standard of the defensive line. In addition to purely gaming merits, the Air Force is valuable in that it makes Juventus genuinely Italian. If the other lines are dominated by legionnaires (let some of them pass from the teams of Serie A), then the protection of Bianconeri is authentic, like vermouth - a drink whose homeland is Piedmont.
Glamor Is Juventus a "people's team" a la Barcelona? Of course not. Juve - rather, the analogue of Real, the future opponent in the final. Glamorous privileged community, "a team of stars". Even more accurate analogue is Bavaria, nicknamed FC "Hollywood" (ironically, what happened in the period when Munich was led by ex-Juventus Trapattoni). Bavaria and Juventus unites the original role of the second team in the city, at one time Munich-1860 and, especially, Torino, were much more important. As a consequence, Juve always focused on exports. The most popular team in Italy, but only the second in Turin - the paradox.
The main star of Juventus, Paulo Dibala, the expected successor to Cristiano Ronaldo on the pedestal of football fashion. Slender, technical, with a photogenic face - than not a favorite of millions of girls all over the world? Especially cool was his celebration of the goal, "Dibala mask". Stylish, mysterious, any person can repeat - yes already repeat, including in the championship of Ukraine (Nesterov from the Carpathians in a match with Steel). It is unlikely that the Argentine himself came up with such a successful gesture. Probably, this is the idea of ??the marketers of Juventus.
Marketing Here, Signora is ahead of other Italian clubs for years, if not decades. A few figures: Juventus revenue for the previous season was 387.9 million euros, of which about 60 million provided income in the match day. Juve in the current season has sold almost 30 thousand subscriptions, and for top matches tickets do not reach the ticket offices, because owners of season passes have the opportunity to purchase them in advance for their relatives or friends. For comparison: Inter's 23,500 sold subscriptions, Milan - 14,900, Roma - 18,600, Napoli - less than 10 thousand.
Success Juventus provided a system and courage. The breakthrough was the new stadium, thanks to which the club received a significant increase in revenue, and the team - excellent support (in the old Delle Alpi tribunes were too far from the field, and attendance was noticeably limp). It is curious that the large-scale performances organized by the club are mostly performed in English, and not in native, sonorous and melodic Italian. Remember the rate for exports - outside of Italy, and even Europe, English is much easier.
An example of courage is a new minimalistic emblem that will become relevant in the upcoming season. When Juventus presented it, the Internet burst with indignation and laughter. The idea to leave virtually one letter of J really belongs to the world of not football, but commerce, where logos instead of emblems. But when Juan Cuadrado "accidentally" post in the photo of the form of Juventus for the upcoming season, already with a new logo, it turned out that he more than successfully looks on a black and white striped T-shirt. Loss of tradition? Fans with experience in the course that the long tradition of Juve - from time to time to re-emblem.
Selection on the transfer policy of Juventus for a long time affected the collapse of 2006. Back in 2010, the peak of Bianconeri's activity on the market was the purchase of Milos Krasic from CSKA for 15 million euros. Growth in income has opened up new opportunities. By analogy with the policies of Zidanov and Pavonov in the Madrid Reale of the early 00's, the selection of Turinians can be characterized by the names of Higuain, Dani Alves and Rugani.
For the time being, Juve could only acquire players in the second and third categories, that is, young-looking, as well as age unclaimed stars. Resuscitation of veterans became a "chip" of the team of Conte, and then Allegri. Admiration deserves at least the second youth of Andrea Pirlo! In addition to the great Maestro, Juventus found himself Evra, Khedira, and now Dani Alves, who gave space football in both semifinals with Monaco. Brazilian kraek passed a free agent - tremendous efficiency of breeding, as well as an additional whist in the eyes of the public.
Superclubs, however, must be strengthened by first-class players. His "galaktikos" appeared at Juventus this summer. Now the T-shirt of Bianconeri, especially the ninth number - an undesirable element in the streets of Naples, but Juve has a top scorer in the face of Higuain. Similarly - master of standards Pjanic. The difference between Juventus and the grants from the Premier League is that the Turinians remember the hungry times and do not make money in vain: mega-purchases necessarily include mega-sales a la Pogba.
Goals Higuain in the guest game with Monaco, the first deserves special attention Entertainment Did you like Juventus as if with all the above pluses he played as a stereotypical Italian tooth-grinder, with 0: 0 and catenaccio? The answer is obvious - here the anti-example is Atletico, who is respected for his courage, but on a global scale is not particularly fond of and sympathetic more often on the principle of "against Real Madrid / Barca". Juve, maybe not the most spectacular team, even within Italy, but knows how to make beauty, and very unconventional. Tiki-like this is no surprise, but the solo passage of Bonucci in the match with Genoa or a wonderful combination with two pasas a heel in Monaco - the delight of gourmet.
The listed qualities are far from an exhaustive list of reasons for the indifferent attitude towards Juventus. Pretty person Massimiliano Allegri, whom no one will call "fizrukom": he not only preserved the legacy of Conte, but created from Bianconeri a team-transformer, a paradise for those who like to study the arrangements.
Someone caught the contrasting white and black colors, someone - a lyrically energetic hymn about the "history of great love", about the past exploits of Juventus and it's a sin to remind, especially since this club takes not a history but a modernity and a look into the future. The whole of Italy for the last few years secretly hopes for the failure of Juve in the championship, but in the finals of the Champions League antipathy will go to the background. As the unification of Italy began with Piedmont, so with the return of power to Juventus, Calcio.