Madrid "Real" in the official online store sells equipment with the name and number of a fictional player.
Fans of the FIFA football simulator should remember a player named Alex Hunter. Alex is a fictional character that exists only in the game.
The creators of the game came up with a story for him - the guy was born in a modest family of once-immigrants in a suburb of London - a town called Clapham.
He - the grandson of the legendary football player Jim Hunt, who in the season-1966/67 scored 20 goals in the Premier League.
The guy notices the agent and he turns to "Manchester United", for which he plays under the 29th number.
Now Hunter moved to Madrid "Real", which even made a video presentation of the player, and sells his T-shirts.
Moreover, the offer to buy the form of a fictional character goes ahead of the equipment of real players.