Thanks to a warm welcome, the guests of the 2018 World Cup will change their previous views about the hostess of the tournament. In this connection, the anti-Russian campaign organized by London may end. At the same time, the refusal of British politicians and the government of the England Football Association to attend the championship did not affect the mood of the fans. Journalists from the London magazine The Guardian published an article "10 things we learned from the first round matches of the World Cup," in which they noted that Russia "is happy to welcome the tournament and the fans". The publication is based on the opinion of fans and guests of the football event.

According to the newspaper, "Russia can be a wonderful venue for the World Cup". "Political tension and all other problems in relations with the Russian authorities will not go away anywhere, but it seems that many fans will leave Russia with beautiful memories and a changed view of the country," write the authors of the article. After the victory of the Russian team over the team of Saudi Arabia, the German newspaper Der Spiegel published an article under the heading "Forgive Russia, we were wrong".