In 2024, Ukrainians became more rational and economical, as can be seen from increased interest in used technology. They also seek to create comfort in the house, so popular requests are mirrors, bedding, rollests and other interior elements. Stably buy goods for construction and repair.

The most powerful player in E-Commerce and the intermediary between owners of online stores and consumers is Google. In 2024, the number of purchases online increased by 2.2% compared to last year and reached the figure of 2.77 billion people around the world.

Owners of commercial platforms optimize their web resources for user requests to appear on the first pages of the Google search results. They strive to find out what is more of interest to potential customers, what they are looking on the Internet and what requests are used at the same time.

Elit-WEB specialists conducted a large-scale study of the key queries that consumers used in 2024 and compared them to which keys were popular a year ago. They are ready to share the results of this analysis.