Thanks to such royal care for its cows, Can Ribas family farm has been cooperating with the French company Danone for more than 13 years.. 200 adult cows and 200 calves receive massage and listen to classical music, eating barley and corn and moving fairly freely in the meadows. They have the opportunity to hide from the strong day sun in wide sheds with high roofs, where a large space allows them to feel free. They are grouped by age to facilitate interaction and avoid competition for food.. Previously, each member of the cow family had their own name, but now because of the large number of cows it is quite difficult. Each cow has a digital code that allows not only to identify it, but also to find out detailed information about diseases, injuries and previous treatment.
According to Joseb Maria Ruiz, the owner of the Can Ribas livestock complex, who is a hereditary farmer, his cows do not shy away from human contact and do not show any concern, which is one of the indicators of animal welfare, according to the quality standards of the Compassion In Global Farming organization. For the farm owner, neither music nor massage is a manifestation of excess luxury, for him it is a necessary part of caring for animals to get high-quality milk, Spain writes in Russian.
Can Ribas has been part of a network of about 200 family farms throughout Spain for 13 years, in which Danone buys fresh milk for its yoghurts..
The farm recently won the Best Development Award at the IX Premios Ganaderos Awards awarded by Danone to family farms that place their greatest emphasis on innovation and the gradual improvement of the manufacturing process and product quality. In addition, the French company turned the farm owner and his family into actors for one day, filming them in a video clip about everyday farming life. Josep Maria Ruiz and his children appeared in the role of themselves - people who enjoy the opportunity to live in this fertile land and take care of their black and white wards.