A dangerous Internet flashmob called Tide Pod Challenge is gaining popularity, which can end badly for the performer.

Teenagers chew on the camera Tide gel-tablets for washing, in order to get more likes, reports Fox News.

Flashmob began with the publication on the parody site The Onion in 2015. The kid wanted to eat a blue and red washing capsule. Users then noticed that the product looks like a regular marmalade, reports the Main with reference to Glavred.

As a result, in 2017, toxicological control centers received reports of 10.5 thousand cases of poisoning. According to the flashmob rule, teens eat capsules and relay the baton to friends.

Some even try to serve a dangerous product before consumption.

Doctors say that dubious "fun" can result in a fatal outcome. After all, the composition of the detergent includes substances with increased toxicity. In the meantime, there is an instruction on the Tide website in case the powder has got into the body. The victim should call an ambulance and drink a glass of milk or water.

In the meantime, YouTube's moderators have begun to remove such videos.