The era of IT-independence of Ukraine from Russia is coming

17 May 2017, 16:21 | The Company
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The time has come for anecdotal stories for those who oppose the ban on Russian resources. But you still will not believe me. So, there were times when the advertising market in Ukraine was divided between 3 whales (ukrnet, bigmir and meta) and all the rest. Whales took on themselves about 90% of advertising money. Then there was a crisis, but we survived. And then came Mail. Ru and Yandex, which dumped the cost of advertising to such a state that Ukrainian resources could exist on the brink of survival. In fact, below the verge, so many projects did not survive. Survivors and well-behaved ones are, but in fact they are. Therefore, we do not have BBC, Guardian, The Independent - content production costs a lot of money, advertising costs a penny. Our advertising market was collapsed, killed on the spot by this dumping.

And now, gentlemen moralists, tell me how you can develop Ukrainian resources at this advertising cost and compete with Yandex, whose capitalization is $ 9.4 billion or with Mail. Ru with a capitalization of $ 5.7 billion?.

Did you know that in Europe or the US on a site with a attendance of 10,000 people a day on adsense alone, you can earn $ 2000- $ 3000 per month, while we have such an income from an audience of 60,000-80,000 Person per day?.

Did you know that with the same attendance football. Ua (№1 in Ukraine) and sports. Ru (there were such times, then he was not yet a leader, but he was in the top ten in Russia), sports. Ru earned 10 times more than a Ukrainian resource?.

Did you know that when visiting sites in the Baltic States, 7-8 times less Ukrainian (for example, gismeteo. Lt - 500,000 per week, gismeteo. Ua - 3. 8 million, and this is when the competition is much higher than they have), the Balts have earned on their resources so much to go to Ukraine and try to invest in Ukrainian resources?.

let's do it again. Russian resources went to Ukraine and brought down the advertising market. They lowered to the bottom. You could not feel it, but it stopped for years the development of the Ukrainian Internet. Analogy - it's as if Russian banks have hanged the hryvnia 3 times. Then you understand, because they felt on themselves.

You write that this ban is from the bay of barahta, and that he, too, is benefiting someone, that this is a pure business. YES, BL * D, it's pure business! Ukrainian business! Business for Ukrainians. Favorable for Ukrainians.

What's next?

You, please, continue to go to your favorite VC, "Odnoklassniki", Yandex through VPN or torus, or proxy, now it's not scary, because now, according to the law, advertisers will not be able to pay to Russian companies, which means that Russian companies will no longer be able to influence Ukrainian advertising market, to Ukraine.

The era of IT-independence of Ukraine from Russia is coming.

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Based on materials: vk.com



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