On October 21, the world will see the re-release of Nazariy Yaremchuk’s legendary album “The Unsurpassed World of Beauty,” first released back in 1980. This is part of the Re: Yaremchuk project, designed to restore and rethink the singer’s cultural heritage.

Original vinyl, 45 years old, is almost impossible to find today. But this particular recording is considered one of the best examples of Ukrainian musical classics, and now it will again become available to a wide audience.

" As the experience of the documentary film “Yaremchuk: The Incomparable World of Beauty” has shown, modern cultural and educational formats can successfully popularize it among young audiences,” the author of the project, Maria Yaremchuk, is convinced.

The team of the creative agency Bickerstaff, inspired by Yaremchuk’s work and a new visual from Daniel Skrypnyk, created a short animation where Nazariy Yaremchuk “comes to life” thanks to artificial intelligence.

According to Maria Yaremchuk, when working on the reissue it was important to preserve the authenticity of the record. Artist Daniel Skripnik reimagined the cover in his own style, adding fantasy, depth and a sense of charm to it..

It was this dreamlike aesthetic that inspired the team to create an AI video in which Yaremchuk “comes to life”.

There is a symbolic Easter egg hidden in the video, where Yaremchuk finds a fantasy red rue in a fairytale forest. This element refers to the beginning of his creative path. It was during the filming of the film "

In Bickerstaff. 734 add that the goal of the release is not only to return Yaremchuk’s music to the modern listener, but also to show that while his voice sounds, the legend himself lives on.