In summer, viewers choose vacation and recreation outside the city, and the TV looks much less. In the conditions of a low television season, the channels have to show their ingenuity in search of brand promotion tools. Digital on TET informs that from the beginning of summer new formats of content for social page support.

"In our time it's very easy to lose the attention of subscribers. We took up the search for ideas that would not only keep attention, but also increase the conversion. It turns out that the answer was on the surface. The greatest treasure of any channel is the actors. With their help you can generate cool content, and the audience simply adores them, "say guys from the digital department.

So it was decided to launch the project Day with the hero TET. In the department there were unrest, about how the actors would react to this. In the format of the project, you need to share the details of your personal life. The whole day the channel star leads a story in Instagram on behalf of the corporate page, talks about plans for the day, food preferences, his meetings with friends and leisure.

The curator of the project was very surprised when all the actors agreed to participate. Of course, because of the busy schedule, tours and the load of stars, the media plan has to be formed on the go, but it's worth it.

Every Tuesday you can see the actors on the TET page in Instagram. Debuted in the story Christina Ponunaeva. She talked about her day in great detail. The light and explosive nature of the actress was simply amazed. In response, the players received a significant number of views and increased conversion. Users actively commented, sent smiles and took part in voting.

A week later - Daria Kobyakova went to travel to Turkey just online. Everyone could watch Dasha ride on the roller coaster, walk around the city and share his thoughts about the "language of snoring". Then Alexander Stankevich successfully joked, conducted a tour of Odessa and rested at sea.

Analyzing the activity on the page in May, before the launch of the digital project, and in the same period of June, after the launch of the project - the team saw the dynamics. The page impressions grew by 38, 6%, the increase in subscriptions increased by 33%, and the most active audience was the users of 18-24 years old.

This TET is not going to stop. Given the success and interest, it is possible that the project will continue in the fall. The spectator very much waits for the day with Irina Soponaru, Yuri Tkachom (the sitcom "Once Under Poltava") and other favorite heroes.