The Swedish advertising agency Akestam Holst has made a new catalog for IKEA, asking women to pee on it.
The fact is that if a woman is pregnant, then she can get a good discount on a cot by urinating on the page of the advertising brochure. By technology, similar to the pregnancy test, a special strip is built in the page with this product - after applying urine to it, the discount.
Advertising of such an unusual catalog will be posted in the magazine "Amelia", one of the most influential Swedish publications for women.
We will remind, earlier David Beckham used the well-known Ukrainian group.