In November 2019, Tina Karol, People's Artist of Ukraine, became the face and ambassador of the national jewelry brand Ukrzoloto..
It is no coincidence that Tina Karol is the new face of Ukrzoloto.. Tina is the darling of millions. Her songs, so strong and life-affirming, serve as a source of inspiration for thousands of women throughout Ukraine and beyond..
The image of Tina fits perfectly into the philosophy of the company - to change, transform and be different every day. The artist is amazing in her versatility, so it’s always interesting to watch her. Tina - the embodiment of beauty, talent and female energy. The rare case when Self-made woman has not lost her true female weakness.
She subtly feels the line between seduction, provocation and vulgarity.. Always different, but infinitely harmonious in each of its roles. Emotional, lively and at the same time - unperturbed. She is fragile and feminine, but an invincible fortitude and perseverance hides behind a kind smile.. All this - one girl. All this is the talent of female transformation, which inspired Ukrzoloto to the idea of \u200b\u200ban advertising campaign..
The versatility of Tina matches the brand’s mission and reflects its values. After all, an ordinary Ukrainian woman is not used to combining dozens of social roles. At the same time, it is important to remain true to your " The voice of the singer \! Change every day - choose which one you’ll be today. "
" Ideally, all female faces should be in harmony with each other, complement each other, "
The versatility of women - the leitmotif of the advertising campaign. The singer appears before the public in seven key images: she is gentle, radiant, incendiary, charming, mysterious, passionate and frank. Tina chooses special decorations for every mood..
Girls have a love of change, because being a hostage of a single role is boring and uninteresting.
" My appearance is a reflection of my inner world, my state of mind at the moment, "
For men, this concept is a real gift.. Ukrzoloto believes that there is no one comprehensive jewelry to characterize a woman. But there are jewels that are associated precisely with Her tenderness, Her smile, Her gaze. It is enough for a man to devote a surprise to one of the faces of his chosen one.
The singer’s creativity and company values \u200b\u200bare a single story about female beauty and strength. Representatives of Ukrzoloto are convinced that the long-awaited jewelry and creative duet with Tina Karol will inspire all women of the country to make wonderful transformations!
Jewelry is a way of self-expression, it is a jewelry code, a loud statement to the world about yourself. A woman is beautiful in all her forms - Ukrzoloto and Tina Karol broadcast this idea.
Ukrzoloto - a national jewelry brand with a 20-year history. The collaboration of the artist with the brand began in the summer. On Independence Day in August 2019, for the festive release of the singer, the jewelers of Ukrzoloto created an exclusive ring with precious yellow and blue gems. The ring Tina supplemented her dress during the performance of the National Anthem of Ukraine. Tina Karol also regularly appears in the brand’s jewelry on the live shows of Dancing with the Stars.