Creative Director of the Balenciaga fashion house Demna became the ambassador of the fundraising platform United24 in the direction of " This is discussed on the website of the President of Ukraine.

The initiative is to raise funds for the restoration of Ukraine's critical infrastructure: roads, bridges, schools and hospitals.

The mentioned fashion house supported Ukraine during the Balenciaga Winter 22 show in March this year, when Demna shared his experience as a refugee with guests.

For him, the decision to become a United24 Ambassador comes from a personal story as he survived the trauma of a refugee..

“I am honored to become the ambassador of United24. I know very well and feel the pain that Ukrainians are experiencing.. I thought a lot about how I can help Ukraine and all the refugees who want to return home.. That's why I decided to focus on the humanitarian direction. A special sweatshirt will become a kind of message of support for Ukraine,” he said..

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Volodymyr Zelenskyy, for his part, thanked for the support of the country:.

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A special sweatshirt was created to support the United24 platform. 100% of the profit from its sale will be transferred to the aforementioned direction. Charity sweatshirts will be available to order from July 28th exclusively on united24-demna. Balenciaga. com.

Recall that earlier Olena Zelenska in the US Congress urged to provide Ukraine with weapons and an air defense system..

" So that rockets do not kill children in their strollers, do not destroy children's rooms and families,” she said..