This year, the sale of mattresses completely changed to the Internet. The sale of bedding in this category has always been associated with the need to keep large retail areas that could accommodate samples and retail stock of mattresses. Therefore, mattress products, as a rule, were sold only in large furniture elephants and specialized monobrand stores operating from one factory.

With the activation of remote sales and the expansion of the network of shopping sites, the situation in this segment has radically changed. If in the past year every third mattress was sold on-line, today the realization of these accessories has almost completely shifted to the virtual plane.

Marketers of the famous hypermarket Mattress. Ru analyzed the reasons for the rapid evolution of remote sales. According to polls conducted, the buyer in online stores selling mattresses, in the first place, like large discounts, which can reach 55% of the price from the initial price. The second weighty argument of customer preferences is the ability to quickly compare prices for identical models on different sites with the choice of the optimal cost. The third standard reason for the dominance of e-commerce over "terrestrial" marketing is the unconditional convenience of ordering online, which can be done without leaving home.

In this case, large online stores are constantly competing against each other in the struggle for each buyer. On the foreground is the speed of order maintenance and the continuous expansion of the commercial range. At the same time, visitors to such sites are offered such interesting services as making a custom-sized mattress in one working day. Regular promotions and useful gifts are two more popular incentives for turning a visitor into a buyer.

Mattress trading on the Internet is becoming a trend of the industry, attracting the attention of major producers and investors.

It is this format that avoids the cost of renting large retail space by delivering ordered goods directly to the buyer from central or regional warehouses, bypassing the intermediary in the form of a land shop. Accordingly, sellers can reduce the trade margin in favor of the future owner of the mattress, betting on a large and fast turnover. In turn, this strategy requires the most rapid disposal of the remains of collections that are implemented with impressive discounts.