The government of the country is going to improve the representation of the world community about Ukraine with the help of the advertising brand Ukraine Now ("Ukraine now"). For the whole world, Ukraine is now associated with revolution, corruption and war. This was shown by an international study, said a representative of the brand creator - Ukrainian advertising agency Banda Agency, presenting it at a government meeting. According to him, now Ukraine is changing and becomes "the country that everyone loves," while people who have never been in the country consider Ukrainians to be closed, aggressive and intolerant, writes Ukrayinska Pravda,.

The creators of the brand hope that the brand created by them will prove to the whole world "that Ukraine is an open, modern country where all the interesting things happen right now". The Cabinet of Ministers approved the form of the sign and instructed the Ministry of Information Policy to register it. The development of the brand was spent almost a year. Several of its options were shown to six focus groups in the UK, Germany and Poland. And as a result, the government commission gave preference to the brand Ukraine Now.