The English analytical company Cambridge Analytica, engaged in the collection and processing of data on the Internet, interfered in elections around the globe. On her account, participation in about 200 election campaigns in Europe, Africa, South and North America. Journalists of British channel Channel 4 conducted their own investigation into Cambridge Analytica and found out that the representatives of this "office" acted as "media killers", collecting dirt on the candidates they were "ordered" by customers. And while mining defamatory politicians of information the company resorted to dishonest and openly criminal methods, including bribes and bases. Thus, the head of Cambridge Analytica, Alexander Nix, at a meeting with a journalist who pretended to be a client, agreed to go on a provocation against a certain political candidate. On record, a hidden camera shows how Knicks promised to offer the "victim" barter - sponsoring his campaign in return for obtaining a land plot. His proposal Nix was going to record on video and put it on the Web. In another fragment of the journalistic plot, he said that when collecting dirt is ready even to call prostitutes into the house of the politician. In the investigation film, the managing director of the world politics department, Mark Thornbull, and the head of the information department, Dr. Alex Taylor. Suspecting nothing, Cambridge Analytica employees proudly told reporters that they managed to intervene in more than 200 election campaigns, including in countries such as the Czech Republic, India, Argentina, Nigeria and Kenya. Cambridge Analytica was founded in 2013 to participate in political campaigns in the US and was involved in the election campaign of Ted Cruz and Donald Trump.
The company is also suspected of influencing the voting in the UK on the issue of withdrawal from the EU (Brexit). The method of data collection and analysis is based on the development of the Cambridge psychologist Mikhail Kosinsky - MyPersonality application for Facebook users.
People were asked to take a personal test, during which they provided personal information to developers. It is reported that after the release of the revealing plot head of Cambridge Analytica Alexander Nix announced his readiness to leave the company.