American tech giant Apple is recognized as the most valuable brand in the world. The company's value was estimated at $574.5 billion, which is a quarter more than its closest competitor..

The annual ranking of Global 500 2025 was presented by the international consulting company Brand Finance. Four technology companies made it into the top five most valuable brands:.

In addition, Brand Finance identified the brands whose value has soared the most since 2020. The ranking of the fastest growing companies looks like this:.

" It also confirms another global trend: Chinese brands like TikTok, Pinduoduo and BYD are creating value and challenging established brand leaders,” said Brand Finance founder and CEO David Haigh.