In 2024, Ukrainians were most often interested in new premium cars, in particular models costing over $50,000, which accounted for 21.8% of requests. However, among the real sales leaders were the Toyota RAV4, Volkswagen Touareg and Renault Duster, which cost from $25,000 to $36,000.

The Ministry of Finance writes about this, citing statistics from one of the specialized marketplaces. This indicates that, despite economic challenges, there remains a demand in the country for quality vehicles offering modern technology, comfort and safety.

A car worth more than $50,000 is chosen not only as a means of transportation, but also as an indicator of status. The most popular models in this segment:.

The second place in popularity is occupied by cars in the $25,000–$35,000 segment. These are models that combine accessibility, a high level of equipment and modern design..

Cars in this category usually offer petrol and diesel engines, which remain the main fuel types in Ukraine. According to the study, gasoline models occupy 52.

3% of search queries among new cars, and diesel models – 26.4%. Hybrids and electric vehicles are also gradually gaining popularity, occupying 12.6% and 8.6% respectively.. Increased interest in premium cars demonstrates changes in the automotive preferences of Ukrainians. The main selection factors are reliability, efficiency and comfort.. There is also a gradual increase in demand for hybrid and electric cars, which indicates the willingness of consumers to switch to cleaner technologies.