South Korea became the first country to announce the introduction of a subscription for heated seats in already sold BMW vehicles in outlets, and at least four more countries announced the start of a subscription to this service.. It is reported by The Verge.

A monthly subscription to heated BMW front seats costs approximately $18.. , subscription per year - 180 dollars. , for three years - 300 dollars. For 415 USD. can be purchased "

In South Korea, the company began to implement subscription functions in 2020.

Heated seat subscriptions are now open at BMW Digital Stores in the UK, Germany, New Zealand and South Africa..

At the same time, it is noted that BMW does not officially announce when exactly and in which countries the subscription was launched..

“While for some software features that can result in ongoing costs for a car manufacturer (such as automatic traffic camera alerts), charging for a subscription looks more reasonable, then there are questions about heated seats,” the article says..

Also, according to the car brand's digital store in the UK, BMW is reportedly blocking without a subscription:.

heated steering wheel (from $12. per month);

the ability to record video from car cameras ($ 235. for "

Iconic Sounds sports package that allows you to play engine sounds in your car (for a one-time fee of $117.

Recall that in 2019, BMW was accused of cartel conspiracy.

Together with other auto giants, as established by the investigation of the European Commission, they impeded the development of exhaust gas purification technologies.. The European Commission fined BMW more than a billion euros.

At the beginning of Russia's invasion of Ukraine, European car companies BMW and Volkswagen announced that they were suspending the work of a number of factories due to a shortage of parts imported from Ukraine.. Volkswagen CEO Herbert Diess noted that the company is also considering alternatives, including equipment changes..