The online sales funnel is a clearly and systematically built sales system, which is based on a calculated sequence of actions from the first advertisement and familiarization with the product to its implementation and repeat sales.. The essence of the auto funnel is that when creating it, you need to make efforts only to attract traffic, all subsequent actions are done once and remain practically unchanged.
In order to build an automated sales funnel, you can use ready-made schemes. A large number of such schemes have been developed.. Their construction depends on various factors, such as the degree of openness and readiness of the audience.; niche you are in; goods and services that you provide to the market; and of course the cost of production.
This article will describe one of the simplest schemes for building an auto sales funnel.. However, despite its simplicity, it brings an effect and result..
Determining the target audience The thing to always start with is understanding the target audience. You need to understand who we are going to sell to. When researching the target audience, be sure to pay attention to aspects such as problems, fears, desires that the group pursues. This will help you better understand what is needed and what to offer your target group..
It is also very important to use the information received in advertising texts, while focusing on the fact that they can find a solution to their problems or desires in your company..
Create a product that suits your target audience You need to understand that you should not sell what you have, but what your audience needs. Choose the best solution for yourself: develop a new product or offer what you already have.
Create a selling and signing page A selling page (landing page) should consist of key parts: a title, a definition of the problem, a description of its solution and a selling block.
The audience that enters the automatic sales funnel will study the information in parts, and when they get to the selling page they will be ready to make a purchase..
The selling block must contain certain aspects: a description of the benefit or benefit for the client; differences from analogues; problems solved by the product and the result; the cost.
The main purpose of a subscription page is to generate a desire for utility, exit, positive effect.. To do this, you can use a description of the problems of the target audience and the solution to this problem in order to attract it..
Drive traffic To attract subscribers, use both paid and free methods. An example of free attraction is posts on social media accounts..
It is believed that a lead magnet is a kind of free offer for the consumer that he can get.. But it’s important to mention what benefits you can give your customers..
An example of paid acquisition is targeting advertising on social networks, using the GoogleAds service.
The scheme of an automatic sales funnel will increase sales, and therefore profit. Over time, you can take advantage of a more sophisticated auto funnel system.. The main thing is that it brings you income..