Swiss watch industry has to rely on China

23 October 2020, 22:38 | Economy
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Exports of Swiss watches in September fell 12%. The indicator has been decreasing since the beginning of the year and in general during this period decreased by 28% compared to the previous year. Exports to Russia in September decreased by more than 27%.

At the same time, the volume of supplies to China increased by 79% - further evidence that the Chinese economy today is better than others surviving the crisis caused by the coronavirus pandemic..

Breitling CEO Georges Kern told Euronews: “Chinese consumers account for about half of the luxury goods market. But Chinese consumers today cannot travel, I don't think that will change in the next six months or a year.. Our goal today is to rebuild the local customer base, t.

these are French consumers in France, English consumers in England, American consumers in the USA. And of course the Chinese in China, because the Chinese are buying in China today. Before the pandemic, we sold four times more hours to Chinese tourists traveling the world than in China. "

Experts estimate that 46% of global luxury goods purchases will be made by Chinese consumers by 2025. Overall, annual spending on luxury goods will exceed € 320 billion in five years.




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