The pandemic, unfortunately, ruined the plans of many companies, but there are also brands that were born during the period of isolation and are now gaining momentum, preparing to surprise the market.. An example of such a birth in times of crisis is Valencia-based vegan curly hair brand Rulls, which promises to introduce consumers to revolutionary natural care for curly hair.. Now naturalness is becoming a fashionable trend, so the owners of curly hair, who used to use irons and special straightening agents, prefer to preserve the beauty of their curls.. The founder of the Rulls brand, Diana Montesinos, being the owner of this type of hair, herself was looking for suitable products with a natural, ecological composition for a long time in Spain, but, faced with difficulties in finding, she decided to create her own brand. She studied Curly Girl's hair care method, which appeared in America a few years ago, which is based on the removal of sulfates, silicones and hair-drying ingredients from hair care.. He is also focusing on more natural and sustainable ingredients, Spanish media notes..

Diana returned from Madrid to her native Valencia to start realizing her idea.

The first products were developed in April of this year in one of the rooms of her own house, but in the summer the brand's office moved to a small workspace.. So far, only two products have gone on sale (conditioner and fixing gel), but it is planned to develop a whole line. Both products contain aloe vera extract, avocado, jojoba and argan oils as main ingredients. They do not contain sulfates, silicones and mineral oils.. In addition, the brand is based on a sustainable concept, recyclable packaging and is not tested on animals..