Today, branding experts of the well-known Kiev design agency "Logofektori" will share with us some nuances of creating a logo, but not a simple, namely a "successful" logo.

So, everyone knows what logos are. We see them every day many times on the labels of goods, in advertising on TV screens, on signboards, bigboards, citylights, business cards, flyers, leaflets. On everything that has to do with a brand, brand, company or organization, along with the name there is a logo that is the main element of branding in general and corporate identity in particular. Of course, not every company pays attention to this at the very start of its activity, but sooner or later any self-respecting company creates its unique and unique distinctive logo, called the logo.

In addition to the fact that the logo is an instrument of identification and individualization of the company, among the huge market offer, it performs other equally important functions.

The logo helps:.

• To stand out from the gray mass • To attract the attention of potential customers • To raise awareness in the society • To encourage the consumer to interest, trust and desire to evaluate the offered product or service • Create a positive image of the company • Stress the reliability and stability of the company, brand or trademark • Decorate the advertising , printed and souvenir products • Protect against copying, forgery and any unauthorized use • Confirm the guarantee of quality of goods or services • Form a reputation successfully According to the company's professional designers only "successful" logo the strength to perform all of these functions. But how can a simple distinctive badge become a real successful emblem that will serve as a powerful marketing and advertising tool? The answer is simple. The logo should be designed strictly in accordance with certain requirements!.

Requirements for a quality logo are:.

• Simplicity • Understandability • Attractiveness • Memorability • Associativity • Versatility • Originality • Functionality • Uniqueness • Creativity • Ability to reproduce on different scales and with various means.

The ideal logo is always and everyone is clear, easy to read and instantly remember. It causes positive emotions, and not vice versa.. It causes correct associations and emphasizes the specifics of business. That is why the developers of logos are studying both competitors and consumers in the market, and necessarily take into account the direction of business. For each type of business different fonts, colors, drawings and images are used.

For example, for the construction theme, orange shades in the logo are always appropriate, for the beauty industry - elegant fonts, and for the construction sphere - clear lines and strict shapes.

As you can see, designers in their painstaking process of creating logo masterpieces apply not only their personal creative potential, available knowledge and experience, but also carry out thorough analytical work. This is how the "successful" logo is created. Examples of such works you can see in the portfolio on the website of the design agency Logoektori https: // logofactory. ua / portfolio. html.