By the end of the year, Russian business intends to increase spending on advertising and promotion. According to Adindex surveys, every second respondent company plans to expand this budget item by 50%. The business community of the Urals increasingly prefers to report on promotions and new services via SMS and MMS. According to analysts of MegaFon, since the beginning of the year the number of companies wishing to hold an advertising newsletter for clients has grown 1.5 times.
"The reason for the increased attention to SMS is the new opportunity to segment recipients based on their gender, age or location within the MegaFon service. Target, "the company says.
On the national scale, more than 2,500 corporate customers of MegaFon wished to send a message to a specific audience. In the Urals, the service has become especially popular in the service sector: auto services, beauty salons, fitness centers, travel agencies, dental clinics and catering companies now segment recipients before launching the newsletter. This approach reduces the amount of spam and improves the effectiveness of promotion.
"Small or medium-sized businesses can independently launch an advertising campaign with any budget and the number of messages. It is important that SMS will be received only by those subscribers for whom this information is relevant, and such messages are always perceived positively. You can create a newsletter in a couple of clicks, and it takes an operator to approve it from one hour to one day, which is several times faster than other solutions, "said Inna Smirnova, director of corporate business development at MegaFon in the Urals..
In our region, the most popular targeting settings in already conducted campaigns - the location and age of the recipient, in addition to these parameters there are other: gender, phone operating system, communication costs and t.
More information about MegaFon. Target »is available on the website. Evaluate the effectiveness of an advertising campaign can be immediately in the interface, where the analyst is presented. Currently, this service has no analogues in the market.