Forbes experts rated the Federer brand at $ 37.2 million. - so his marketing revenues (bonuses and prize money) exceed the same average of the ten highest paid tennis players. The brand value of the second racket of the world increased by 3.3% compared to last year's figures. The last at the moment, Federer's contract with the company Barilla, signed for a period of more than 5 years, will bring the athlete $ 40 million. The second place was taken by the forward of the NBA club "Cleveland" LeBron James. The cost of his brand is $ 33.4 million. The basketball player cooperates with such companies as Nike, Coca-Cola, Kia Motors, Intel and Verizon. In third place is track and field athlete Usain Bolt, who finished his career in 2017. The sportsman's brand was estimated by experts at $ 27 million. Its sponsorship list includes Mumm, XM, Kinder, Advil and Sprint. The world's best-paid football player Cristiano Ronaldo was not among the top three and ranked fourth. The cost of his brand is $ 21.5 million.

In 2016, the company Nike announced a lifetime agreement with the player, which experts estimate at $ 1 billion. Further in the ranking are: golfer Phil Mickelson ($ 19.6 million. ), golfer Tiger Woods ($ 16.6 million). ), cricket player Virat Kohli ($ 14.5 million). ), golfer Rory McIlroy ($ 13.6 million). ), football player Lionel Messi ($ 13.5 million. ) and basketball player Stephen Curry ($ 13.4 million).

Original article: Forbes compiled the rating of the most expensive sports names.