The German concern Henkel, which produces cosmetics and household chemicals under the brands Schwafzkopf, Syoss, Fa, Persil, has finally sold its business in Russia to a consortium of local investors, the company said..

A year ago, in April 2022, the company announced its decision to withdraw from Russia. It has been reported that Henkel intends to exit the business "

The agreed amount of the transaction is 54 billion rubles (€600 million). All approvals from government agencies have been received, the closing of the agreement is expected in the near future, the press release says..

The consortium, which will become the new owner of Henkel's business in Russia, includes Augment Investments, Kismet Capital Group and Elbrus Services.

The new company will be called LAB Industries. The division began to Russify brands even before the transfer of assets.

Russian consumers can already find “new” brands of the company on supermarket shelves: goods are sold in the usual design, but with names in Russian. So, buyers can find Vernel fabric softener, Persil laundry detergent and Bref toilet blocks..

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