New flagship smartphones from three major brands, which were on sale on 23-24 June, did not show the best results. For data from tech blogger @RD? , the main reason for this decline was the rise in prices, caused by the shortage and increase in the availability of components, including memory.

Influx of pricing policy for food.

Based on obvious data, the Xiaomi 18 Pro series showed the highest SO (Synthetic Order) display just before the start of sales. This figure was approximately 25% higher than the previous generation line and 30% higher than the previous Pro series.. At the same time, models with 16 GB of RAM were about 45% of the total capacity, which indicates the maximum possible consumption on different configurations.

This is to say that the latest and greatest devices cannot be overcome by the influx of market trends.. Earlier, finally, the same blogger reported that due to the “absolutely absurd” increase in prices, smartphone manufacturers were afraid to speed up their plans to release flagship models by 30-50%.

Causes of shortages and rising prices for memory.

The increase in prices for memory components is due to a complex of officials:.

Increasing the amount of energy required for She-accounting: Extensive computational efforts, necessary for human intelligence, “pull up” significant computational efforts, necessary for the development of memory.

Interconnecting the production of the main gravitational forces: Three great companies - producers of memory piecemeal between supplies, control the market.

Decrease in reserves: The current level of memory reserves in Galusa has reached a critically low level.

Transition to new standards: The process of transition from DDR4 to DDR5 standards causes time-consuming glitches in the computer systems.

The memory situation has already led to an increase in prices for Qualcomm chips, which was announced in the spring. It is expected that the growth will be double-digit and will affect not only smartphones, but also other technological devices, such as wearable gadgets.

Forecasts for Mayday.

At the hour of the telephone conference about the interim results for 2026, Xiaomi Group President Lu Weibing noted that, if the price of memory increases, it is clear that the other half of the world will be satisfied. This means that the ability to save data in devices will probably be lost at this high hour.

Thus, the increase in prices for key components is a serious alarm for smartphone manufacturers and consumers who are anxious to review their production plans, and others who are more concerned about the availability of new devices.

Dzherelo: https://www. ithome. com/1/007/345. htmIncreasing memory prices have impacted sales of new flagships, read on the HiTech website. Expert.