According to data from analytics company Omdia, global sales of wireless earphones (TWS) in the second quarter of 2026 fell by 0.7%, equal to the previous year.. The market has fallen sharply for the remaining 13 quarters, starting from the next quarter in 2023. Zagalom sold 82.1 million units.

The reasons for the decline are the geography of sales.

The main reason for the decline, analysts say, is the immediate satisfaction with the upgrading of devices in China, which led to a decline in sales of TWS headphones in the country by 9.5% in the second quarter of 2026.. There were also changes in supplies to the USA and India. At the same time, markets that are developing are demonstrating positive dynamics of growth.

OWS gaining wrappers.

On top of the ongoing decline in traditional TWS headphones (-2% y-o-y), the open-circuit headphone (OWS) segment showed impressive growth by 12% y-o-y. In the second quarter of 2026, 11.1 million OWS units were sold, and its market share grew from 12.0% in the other quarter of 2025 to 13.5%.

Form factors and price segments of OWS.

Among the best-selling OWS devices, ear clips dominate, accounting for 61% of the market, while in-ear headphones account for 39%. The growth of the budget segment is especially striking: sales of OWS to companies under 50 dollars increased by 323%. A similar significant increase (+253% market price) is expected in the price range of 100-199 dollars.

Forecast for Mayday.

Omdia analysts predict further growth in the OWS segment. It appears that market sales of these headphones will increase from 43.9 million units in 2026 to 90.5 million in 2030. The share of OWS has seen sales of TWS devices grow from 13% to 22% over the past four years.

These trends indicate a change in the similarities of people living in the community, which increasingly give preference to more discreet and comfortable headphone models, especially in the affordable price segment.

Dzherelo: https://www. ithome. com/1/005/124. htmTWS headphones have fallen in sales for the first time: OWS is growing read on the HiTech website. Expert.