The great head coach of Zhytomyr Poliss Imad Ashur reveals in an interview how he coped with the crazy pressure and hate, how they win after his recognition.

According to Ashur’s words, he was conscious of limiting himself from any external information noise in order to maintain focus on the work process.

“For myself, at that moment, I simply put an axis of categorical taboo on whatever, whatever, external information. The focus is absolutely on what is happening in the middle,” said Ashur, adding that otherwise “I wouldn’t have lived to see the first match just mentally.”.

The coach also shared an atypical view of criticism. It is important that the presence of hate is a sign of success and may lead to harm.

\? How can you buti? Yogo is mute. Yakshto є hate, well, you will all be eager to crumble wherever you go directly to the media space in which you will be located. Well, great. This is an additional bonus in this situation,” Ashur said on air to the YouTube channel “PRYVOZ”.

Let's remember that Ashura was released from Poliss on May 12, 2025.