Throughout 2024, Hello worked on updating the positioning in the market, the communication platform and the brand as a whole. The result was a new vision of the activity: from now on Hello is not just a marketplace, but a marketplace with a focus on innovation available for a Ukrainian buyer.

" We strive to remain interesting for our customers, offering new items and goods with technological chips. The world and perception of people are changing, the brands become more digitized, which means they require periodic renewal. At the same time, we strove for the brand allo to remain recognizable for Ukrainians. Retail should help people, improve and simplify their lives, in this we see the calling of updated Hello, ”said Alexander Pashchenko, Executive Director of Omnicanal retail Hello.