The 2024 US presidential election has become the most expensive in the history of the country, with candidates Donald Trump and Kamala Harris spending colossal sums on their election campaigns. The total amount spent on the election exceeded $3.5 billion, with the sum of the collected funds reaching $4.2 billion.

According to information from the Financial Times, in the middle of the year it was confirmed that the campaigns of both candidates, their headquarters and party committees raised at least $4.2 billion at once. Kamala Harris significantly outpaced her rival Donald Trump in collecting funds; the Democratic National Committee, together with its affiliated groups, including Super PACs, which can raise unshared sums, collected over $2.3 billion in donations. and $1.9 billion. The Trump group and the Republican National Committee received nearly $1.8 billion from their group, having spent $1.6 billion.

Based on financial analysis, perhaps half of all expenditures were directly spent on advertising and media promotion. Election campaigns spent significant sums on advertising campaigns on social networks and traditional media. Most of these losses were concentrated in seven “tricky” states, which are likely to determine the outcome of the elections.

Particular attention was paid to advertising in the states that the largest number of voters could change the balance of power in the country. So, the Harris Group spent over $1 billion on advertising, video, social media and traditional media. Zagalom, campaigns and third-party groups spent close to $1.5 billion on advertising in seven major states. According to AdImpact, which tracks advertising spending, Pennsylvania alone spent more than $400 million on advertising—more than $358 million spent in all other states at once..

These huge expenditures on advertising in “tricky” states, including in Pennsylvania, where 19 electoral votes are at stake, show how important these regions are for the final election results. Spending on media marketing has significantly increased due to the high level of competition and the influx of candidates to ensure support in key states.

This election also became a clear example of how the financing of election campaigns can influence the outcome of elections. Advertising campaigns and numerous external groups have become an important warehouse of the political process in the United States, meaning the high level of political struggle and the scale of financial efforts aimed at helping in presidential races.

e-news. com. ua.