In Ukraine, due to war and inflation, the population is forced to save money. Most buyers choose stores and retail outlets with low prices. This is stated in a study by NielsenIQ Ukraine and RAU, writes economics. novyny. live.

How consumer sentiment has changed.

According to the study, 59% of respondents buy only the essentials in grocery stores.. So, 41% of consumers choose stores with low prices, and 40% purposefully look for and buy only promotional goods..

What buyers are guided by:.

discounts - 77% of respondents;

accumulation of points - 64%;

instant gift - 22%;

raffle - 13%.

Average check of purchases.

The average bill continues to grow in the country due to consumer inflation. Thus, the largest average check at the end of last year was recorded in Odessa - UAH 281 (16.5% more compared to the previous year).

In the regions, the situation is as follows:.

Kyiv — the average check amounted to UAH 273 (+35.8%).

Vinnytsia — UAH 247 (+30.5%);

Zhytomyr — UAH 244 (+33.1%),.

Kharkiv — UAH 228 (+22.7%);

Lviv — UAH 221 (+23.6%).

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At the same time, most of the business (72%) predicts a price increase of 21-30%.