Creative agency Banda and the Ministry of Culture have decided that Ukrainians can start using the joint thumb and ring finger gesture as a congratulation on Independence Day - supposedly this means a trident + in sign language it is used as the letter " But insufficient research on the issue before the launch of the information campaign was the result of reputational losses for the agency and gave rise to memes in social networks..

Wrong gesture and "

The gesture that the advertisers have decided to promote is used to indicate a type of masturbation, where two fingers are inserted into a woman's front opening and one into her back.. In English-speaking culture, this method is called "

In fact, in Ukrainian culture, there has long been a completely logical trident gesture - with the union of the thumb and little finger, due to which three straight fingers are exposed in the middle. This gesture was actively used by Vyacheslav Chornovil, in Ukraine there are even monuments to him with this gesture.

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" The strength of our Coat of Arms pulsates in it and the spirit of Independence lives, because in sign language it means the letter H, ”the agency’s publication said with a series of photographs of the Minister of Culture Oleksandr Tkachenko and Ukrainian pop stars Jamala, Nadia Dorofeeva, Alyona Alyona, Lida Lee, Dasha.

After an avalanche of criticism, the agency deleted the publication and published an explanation that they allegedly did not want to popularize the classic gesture of the trident, since now it is “dangerous to show it in the occupied territories”, and besides, it is actively used by one of the political parties (Freedom).

“Firstly, our task was to choose a safe gesture for all territories of Ukraine. Of course, we know and respect the traditional Finger Trident gesture used by Vyacheslav Chornovil. However, unfortunately, now it is dangerous to raise it in the temporarily occupied Ukrainian regions.. And he is quite strongly associated with one of the political parties,” the post reads..

But many subscribers did not like this excuse, and the agency had to apologize..

" Sorry. We removed the first post because some stars asked us to. We understand them. We would remove ourselves from all this, but we cannot. That's why we'll dig. Well deserved,” the agency said in a recent statement..

Social Media Reactions to Trident's 'Slightly Wrong' Gesture.

pic. twitter. com/cZVzXCYhhY.

Nothing Holy (@Kievsky_) August 22, 2022.