Apple ends collaboration with designer Jony Ive after 30 years, writes The New York Times. Now Apple and the designer, more than involved in the revolutions around the iPod, iPhone and iMac, do not have any working relationship.

Former Apple design chief Jony Ive, who advised the company after leaving, ended his collaboration with the company.. In total, Ive collaborated with Apple in one way or another for 30 years..

In 2019, when Ive left Apple to found design company LoveFrom, the company signed him to a multi-year contract.. Its amount was more than $ 100 million, writes NYT. Thanks to this, Apple became the main client of his company..

According to the NYT, the terms of the deal allowed Apple to impose a ban on Ive's work with alleged competitors in one area or another.. Ive also pledged to share information about future products.

When the contract was coming to an end, the parties decided not to renew the agreement.. The NYT notes that one of the reasons was the dissatisfaction of top managers of Apple with the amount of payments to Quince.. Also several designers left the company to join LoveFrom. According to sources, Ive also wants to take on customers without Apple's permission..

Both Ive and Apple declined to comment..