Streamer Vendor Austin Li Jiaqi, better known as " It was only the first day of Alibaba Group Holding Ltd's annual shopping festival.

Bloomberg reports.

Austin Lee has been selling Alibaba products for 12 hours live, from shower gels to headphones. The stream has collected 250 million viewers. So, he managed to set a record both in terms of sales and the number of views, reports taosj. com.

“We usually have about 20 million views daily, but today we have 250 million. Girls where do you come from? "

By the way, Austin Lee will earn 20% of all goods sold.. That is, for 12 hours of work on the air, he earned about $ 380 million.. True, these are only preliminary sales, some of the purchases can still be refused.

Lee began his career as a regular consultant in a cosmetics store. Today he is called the best seller of cosmetics in China.. He once sold 15,000 lipsticks in just 5 minutes.. In his live broadcasts, he gives viewers beauty advice and tests all lipsticks on himself.. That is why they began to call him " His career earns him a lot of money. Time predicts there will be $ 15 billion in Austin Lee accounts by 2023.