Relying on the desire of the audience to comfortably buy, the Premier Hall Park House introduced a new format for movie bars, but the usual format of the purchase - a self-service store.

"Have we thought about how convenient it is to shop at a self-service store? Gather everything you want - and carry it to the cashier. We do not remember how it was before, when it was necessary to ask the seller to help with the purchase. It's not always convenient, sometimes you do not see what you want to take. Therefore, all the advantages of self-service shops, we implemented in the cinema. Now visitors can slowly take everything they liked and take a closer look, - representatives of Premier Hall Park House say. At the entrance to the cinema you can take a convenient tray where you can put a drink and pick up everything you like - popcorn, ice cream , chips or sweets.

"Convenient instructions for viewers. Now you can decide for yourself whether to add ice to the drink or not, how much popcorn is enough for a movie session, how to collect a hotdog or how much to put a marmalade to a child, says Anna Kostareva, PR-manager of the Premier Zolot cinema chain.

The self-service store will solve one more problem - queues at the cash desks on weekends and holidays. The spectator can immediately go to the cashier and take tickets, or can easily choose his delicious movie-sweets. A wide range of products and speed of service are the main advantages of the new format of purchases in the cinema Premier Hall.