The insurance company Rosgosstrakh refused to sponsor the Russian Football Premier League (RFPL). In June this year, the current contract expires, and it will not be renewed. This was told to journalists by the company's CEO Nikolaus Fry. According to Vedomosti, the disruption of relations will occur for two reasons. Firstly, Rosgosstrakh, which is part of the Otkrytie group, has now come under the control of the Bank of Russia. Accordingly, all decisions about how to spend money are now taken by the regulator (read - the state). Secondly, the Premier League and itself now does not want to have a title sponsor. The leadership of the league told that now it will have a new sponsorship strategy - perhaps without a title sponsor and commercial name.

Such a decision was made after Rosgosstrakh decided to close the cooperation. The company had a pre-emptive right to extend the contract for title sponsorship, but the insurer did not use it. Last fall, league president Sergei Pryadkin said that the Premier League would like to continue relations with Rosgosstrakh, this issue was even discussed with its new owner. But the negotiations did not lead to anything.

"Rosgosstrakh" for the first time began to sponsor the national football championship in 2006. The company's brand became part of the official name of the tournament. Under the terms of the five-year contract, the insurer paid the league $ 50 million. Of these funds, 85% were allocated to the teams of the Premier League and the next football force, 15% were sent to support children's and youth schools.

The current three-year contract was signed in September 2015.. , its value is unknown. If we assume that the average Premier League received from the title sponsor $ 10 million a year, then the loss of these revenues will be a tangible blow for the league. Two years ago, Pryadkin said that the RFPL budget for the 2016-2017 season. is "in the region of $ 41-42 million". Money from the title sponsor is, thus, a quarter of this amount.

Missing funds league, possibly, plans to get through developing relationships with other sponsors. According to the league website, its sponsors are also the betting company "League of Betting" and Nike.

"Rosgosstrakh" is now really going through bad times. And he obviously does not have to spend money on Russian football. Last year, the company received a loss of 55.7 billion rubles (an increase of 84.4% over the loss of 2016 g. ) because of the problems of the OSAGO market and revaluation of investments in the "Discovery".