The company is very attentive and respectful to its viewers, and therefore when selecting a series or film, a strictly individual approach is used. Specific statistics and sampling are made on the basis of the system of personalization of recommendations. On the main page of the cinema portal there is a system for evaluating the film and its quality. All this is done in order to interest the user, to show him that the film or series is in his interests and worth a look.

For each individual film, a cover of a certain color. Depending on it, other users will be able to see if the movie is good, whether many people view it and other characteristics - duration, user ratings and critics, comments and other. This approach will be used in 2018, and the design of the site itself will improve.

As reported in "URA-Inform", earlier Netflix began to make a film about the life of Ukrainian prisoners in jail.