The businessman said this on his page in the social network VKontakte.

"We have good news for parents. In our stores, we have put on sale fresh rods. Inexpensive. No harm to the health of the child. Cut in an ecologically clean place away from the highway, "- wrote Sterling, adding a post to the list of stores in which a new product is available.

Already the day after this publication, the entrepreneur said that the rods are popular, so the stores will be able to sell them a bottle of well water to soak them before flogging.

"The rods are clearly in high demand. From tomorrow, the kit will offer a bottle of well water for soaking before flogging. Soiled rods are soft and safe. Attention! In tap water, soak the rods PROHIBITED! !! !! - Infection of the skin is possible. Water should be from a well or a spring, "noted Sterlingov.

He specified that there are willow and alder rods in the assortment, and the first are more popular among parents.

The entrepreneur also advised managers of their stores in different cities of Russia to increase prices for rods - from 100 rubles per piece to 180 rubles, and a bottle of water as a gift.

The stores of Herman Sterligov are in Moscow, Perm, Kirov and St. Petersburg. In September, due to numerous complaints, one of the outlets in St. Petersburg was closed. In November, the businessman announced the closure of the trading network in Moscow due to pressure from the prosecutor's office, but later did not want to leave the capital market and opened a new store in this city. Recently, the businessman closed a store in Perm - a scandal broke out around the outlet due to a homophobic sign at the entrance.

The Wonderzine edition visited Sterling stores and found out how they work, reports forumdaily..

The network is called "Bread and salt", the first store was opened in 2016. At each store they placed a sign forbidding entry to the institution for homosexuals - the businessman explained this by the fact that he is forbidden to feed and service gays by his Orthodox religion. Initially, the tablet contained an insulting expression with obscene language: "Pi ... am not allowed", later the inscription was replaced by a censorship, but no less homophobic: "Sodomites are not allowed to enter".

But the tablets with scandalous inscriptions, removing from the windows and doors, still sell in stores at a price of 2 to 5 thousand rubles apiece.

Sellers with journalists refuse to talk, because their initiatives and reckless statements often lead to layoffs. From the store in Kirov, for example, fired a saleswoman who treated kvas gay.

In ads on recruiting employees in the chain of stores, it is said that Sterlingov is looking for girls without tattoos, piercings and not using makeup at all.

In addition to the plates, the store sells other products. It is very similar to the store of elite goods: crab bags, small jars and authentic baking at a price of 500 rubles per loaf of bread. According to Sterlingov himself, this bread is "kept forever, it becomes stale with time, but it never spoils".

There are also cosmetic products on sale, although the employees could not confirm the certification of this product, noting only that everything is "natural, not chemistry".

How the shops of Herman Sterligov work.