"Black Friday" - today launched another grandiose flash flash. Millions of obsessed buyers attack shops - someone sweeps everything off the shelves in shopping centers, someone hurries to snatch the desired goods on the web. Retailers have taken care that no one passes by the action - from its advertising posters it's just dazzling in the eyes. Calls not to miss crazy discounts, shouting screaming from shop windows, Internet pages, magazines, newspapers, beckon from the TV. Many shopaholics are beginning to prepare for a global sale in advance, and by the time of its opening are at a low start, clearly understanding where and why they are rushing, just "gong will sing" - they have already made their choice. Queues at shops are built from the night and, hardly doors are opened, the present storm begins. Those who previously did not do the "preparatory work", just sweep everything in its path. It happens that there is not enough and not all, on the run there are scuffles and fights. "Black Friday" the world was awarded the USA, where for many years Friday, following the Thanksgiving Day (it is celebrated annually on the fourth Thursday of November) becomes a holiday of the pursuit of discounts. Several years ago, Russia joined in this race. The buyer's agiotage on the day of the global sale does not stop and the fact that experts constantly tell distraught shophoppers that they are simply being fooled - shops just before "Black Friday" pick up prices so that on this day, when thousands and millions of people cover just the same psychosis, put on counters price tags with eye-popping discounts.