Journalists found out how the Ukrainian product conquered foreign markets

21 November 2017, 06:57 | Economy 
фото с glavnoe.ua

The volume of honey exports from Ukraine for this period reached $ 87 million. Growth in this segment continues for a year in a row. Ukrainian honey producers over 12 months of last year surpassed exports of India and Mexico.

The case for small - ahead of a couple of leaders: China and Argentina. And with the current growth rates it is quite realistic.

This year Ukraine has most of all increased the export of honey to five countries: the USA, Poland, France, Belgium and Turkey. In terms of total exports, honey accounts for a meager share. Ukraine exports much more goods, such as grain or metals, or machinery. But the more individual niche products, the better, because this is a diversification.

"If the grain is very sensitive to fluctuations in market prices, honey is not at all such a sensitive product. And given the opportunity to sell organic honey, we have absolutely not exhausted the potential to sell large volumes, "Veronica Movchan, head of the Center for Economic Research.

But if the production capacity of honey will grow at the same rate as now, then it is possible that Ukraine in a few years will become the main exporter of honey, says Andr. Pilling, the project manager of the AgroTrade of Ukraine.

Now many companies, many companies are moving from the production of honey in bulk, in bulk to produce honey with a higher added value. At least it is private label. The second direction is production under own trademarks. "Now there is a sufficiently large interest of foreign investors to invest in this industry on the territory of Ukraine, to produce a product with added value," notes Natalia Mikolskaya, Deputy Minister of Economic Development and Trade of Ukraine.

One of these companies opened the industrial production of honey in Ukraine just a couple of years ago, investing $ 10 million in the project. This is Beehive.

According to the head of the company Oleg Barsky, now Ukrainian producers of honey have to bet on the delivery of the final product, spilled and packaged: "This is the key to success, on this all the best economies of the world were built, both in China and in America".

Ukraine has a great potential to become one of the main suppliers of food products for Western Europe. From the groups of goods that can be identified, it is primarily fruits and vegetables, as well as organic, niche agricultural products. For example, lviv beauty salons. "The main emphasis now has to be made on these product groups. And in the future, with the development of production capacity, we will pay more attention to processed products, for example, cookies, pasta or sauces, "Pilling.

Source: NV Business.

Источник: glavnoe.ua