Amazon's cashless stores are ready for their star hour. It is reported that the team Amazon Go has already fixed most of its mistakes and begins to hire staff.

During the year, Amazon employees conducted an Amazon Go test, an experimental store in the center of Seattle. The idea is to avoid queues at cash desks, and just go to the store, pick up the necessary goods, and then pay for it, without standing in line at the cash desk. The mechanism, as it will happen, has so far been described very vaguely. It is known that the store will understand who is buying what, using a mobile application and some of the same sensor technologies that allow you to drive cars, according to Bloomberg.

Employees tried to fool technology. Once, three enterprising amazon players put on bright yellow Pikachu costumes and went on a cruise in the shop, stuffing themselves with sandwiches, drinks and snacks. According to informed sources, the algorithm correctly identified the employees and will be charged with their akkanutov on Amazon, despite the fact that people have been hidden behind the yellow polyester.

Amazon Go is the most ambitious project Amazon. com Inc. The company continues to evolve towards conventional stores, but has now eliminated the control line of cash registers, saving customers time and giving them more convenience. The reputation of the company will undoubtedly increase.

Amazon introduced Amazon Go in December last year, saying it plans to open a store for the public earlier this year. However, the company faced technical difficulties and postponed the launch in order to eliminate "bugs", reported The Wall Street Journal in March.

After 7 months of problems still remain, but the technology "just walk out" has significantly improved. Making it clear that everything is almost ready, Amazon announced the recruitment of managers and marketers, not engineers and technologists. This was stated by an informed person from the company who asked to remain anonymous.

The principle of the store is as follows:.

Buyers who visited Amazon Go will have to scan their smartphones at the entrance. Then the cameras and sensors on the shelves will be coordinated to work out what items the customer took, who this customer was. The need to build in the product radio frequency chips will disappear. When buyers leave, the algorithms will summarize the order and withdraw the payment through the Amazon account of the buyer.

The system works well for individual buyers, but still faces challenges when it comes to groups of people. For example, when families come with children.

Experts develop sensors that are able to determine whether a child is eating a product at a time when it is shopping. Also, the system learns to determine which of the spouses to charge a fee, if they come to the store together. The company encourages employees to go to the store in pairs and buy lunches.

The company conducts further tests with focus groups. Focus groups are used to develop protocols for the return of damaged or damaged goods and customer service problems that are typical of conventional grocery stores.

It's unclear how quickly the Amazon Go project will expand. The company deliberately redesigned its bookstores into grocery stores. After the first of them appeared 2 years ago in Seattle, the company has already opened 14 in 7 states. Analysts expect Amazon Go technology to be deployed ultimately on the basis of Whole Foods. This is a much more difficult prospect, because the Whole Foods supermarket is much larger than a 170 square meter store, and there are thousands of goods. Amazon does not yet talk about his plans. But to check Whole Foods the company would need a lot more testers in Pikachu suits.