Many users have long used YouTube not only as a platform for viewing video, but also for listening to their favorite music. Create play lists, look for tracks - all this has been possible for a long time, and people are willing to use and support this property of the site.

Now representatives of the Ticketmaster service have signed a contract with YouTube, in which viewers can book tickets for concerts of their favorite artists right during the viewing of the video, which includes a particular track.

Ticketmaster itself maintains relationships with quite a large number of well-known music artists and has a large client base within the Western audience. At the moment, a new ticket booking option via YouTube is available to North American artists, but if the innovation justifies itself, the update will affect both the public and performers on other continents.

As part of the innovation, now, when viewing official clips, a new graph will be displayed with dates of concerts automatically sorted by the nearest cities to users. From there you can book tickets for concerts of interest to you.

This update is already available on both the PC and the YouTube mobile application for US users. How soon it will spread to the rest of the world is not yet known, so it remains only to wait and see the development of further events.

In addition, Ticketmaster itself maintains its own free online application, available within the Google Play service, where you can already study the next tours of your favorite artists and order tickets for their concerts, and, in addition, monitor upcoming sports events. But, alas, at the moment this service is also available only within the US and Canada.