According to experts, the greatest impact on unformed adolescent minds is, of course, fashion. But we can not say that throughout the XX century - the century haut couture - women with manic stubbornness wanted to lose weight. Depending on the era, the tastes and standards of beauty changed. One of the first races for slenderness began in the 1920s - in the era of emancipation, auto rallies, exhausting jazz marathons and the birth of a cult of youth. Then the cutesy ladies threw off the crinolines and corsets, replacing them with short dresses on straps - new clothes were perfectly adapted for dancing, and for trips in the car. Accordingly, the presence of extra kilograms of such outfits did not involve. Gymnastics and diets became a common thing for ladies, and laxative salts and cleansing enemas, advertising of which at that time blossomed in a magnificent color, helped to bring the figure to perfection. Changes have occurred tremendously: women with dimensionless hips and lush breasts remained only in the paintings of Rubens and in the remote villages. The perfect real became slender, short-cropped girls in the style of Coco Chanel and Marlene Dietrich.
In the 40s, thinness was inherent in almost everyone and not at all from a good life. The Second World War dictated its standards for the female figure. Almost a decade of melancholy for the fatties has found a wonderful embodiment in the fashion of the 50's - a lush chest, a narrow waist and wide skirts are returning. However, in the sixties the situation changed again: thin girls appeared again and simple dresses, without any frills - in opposition to consumer chic and parental bourgeoisness.
The growing sexual revolution made the idol of the millions of Twiggy suspected of anorexia - she weighed only 45 kg. It was she who became the first model that was accused of unhealthy influence on adolescent consciousness. In the 70s, dancing marathons and fitness halls became very popular: thinness ceases to be an ideology, as in the 60's, and becomes a fashion. Exhausting diets, aerobics - these are the "hits of the new time". However, in the 80s, luxury again, including bodily. And here again: big breasts, corsets, "hangers", sleeves-lanterns, lush skirts.
Finally, the 1990s. And again, fashion "turns" from showy wealth to full minimalism. Due to the war in the Persian Gulf there was a sharp decline in consumption, and many had a feeling that the world had radically revised the values. Then millirabaders put on rags from second-hand, and on the catwalks walked like a zombie, a model-hanger with sunken eyes. In those years, and was the most serious blow to excess weight. And only the coming of the millennium inspires some hope that the tendencies of the 90's will not continue their victorious march. Fashion is gradually returning femininity, dresses and heels. The new generation is not to say that blood is with milk, but in the absence of any form of reproach for modernity, the language does not turn. Perhaps, it is this trend that will soon lead to a new (that is, a well-forgotten old) change in standards.
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