The process of creating new cars often requires a very long and laborious work. And even when "on paper" a new car is already ready, it takes a very long time to build several versions of full-size models to confirm the appearance of the new car. Microsoft, representing the world HoloLens, focused on the fact that the new development can be used not only in entertainment, but also in the field of design and design. And Ford was one of the first companies to apply the new technology of augmented reality in practice.

The use of augmented reality, abbreviated AR (Augmented Reality), allows designers to see how this or that solution will look, saving them from the need to make a mass of prototypes. In addition to increasing the speed of development, augmented reality system allows to avoid information leaks, as the model is seen only by those who donned a helmet. As Moray Callum, Ford's senior vice president, said, "Even the very first version of the design system has allowed the development process to be shortened from a few weeks to a couple of hours. The introduction of augmented reality technologies allows our designers to experiment and invent absolutely fantastic things ".

Now Ford specialists plan to translate a number of aspects of the development into the field of using Microsoft HoloLens devices. For example, representatives of the company are already conducting research on the "transfer" in the AR intermediate stages of development of engines, chassis and other parts of the car. According to Elizabeth Baron, lead Ford expert in the field of virtual and augmented reality, "The Microsoft HoloLens device enables a whole group of people to work simultaneously on one project. This allows you to achieve maximum efficiency, significantly reduce production costs and time required to develop new products ".